About W11Key

Independent research to help you buy with confidence

Our Mission

W11Key exists for one simple reason: to help people in the UK and EU find legitimate Windows 11 licenses without falling victim to grey-market scams.

We've seen too many users lose money on cheap keys that get revoked, or overpay because they didn't know where to look. Our goal is to provide clear, honest comparisons of trusted retailers so you can make an informed choice.

What We Do

We research and compare Windows 11 retailers across the UK and EU. Our work includes:

  • Retailer verification: We check business credentials, registration details, and track records before listing any seller.
  • Price monitoring: We regularly update prices to ensure our comparisons stay accurate.
  • Trust scoring: Our transparent rating system helps you quickly identify the most reliable options.
  • Educational guides: We explain licensing types, highlight scam warning signs, and help you understand what you're buying.

What We Don't Do

We are not a retailer. We don't sell Windows licenses, hold inventory, or process transactions. We're purely a comparison and information resource.

How We Stay Independent

W11Key may earn commissions when you click links to retailers and make a purchase. This is how we fund our research and keep the site running. However:

  • Commission rates never influence our Trust Scores or recommendations
  • We apply the same vetting criteria to all retailers, regardless of partnership status
  • We openly disclose our affiliate relationships (see our Affiliate Disclosure)

Our Vetting Process

Before we list any retailer, we verify:

  1. Business registration and legitimacy
  2. Customer review history across multiple platforms
  3. Return and refund policies
  4. Track record for key validity (no pattern of revocations)
  5. Transparent pricing and terms

Retailers that don't meet our standards simply aren't listed, regardless of what they might pay us.

Contact Us

Have questions, feedback, or want to report an issue with a listed retailer? We'd like to hear from you. Visit our contact page to get in touch.